Case Studies

A large US electric utility needed to replace its legacy demand forecasting system with a modern, causal ML approach that could handle AMI data at scale, accurately quantify demand response program impacts, and produce audit-grade confidence intervals for regulatory filings.

A state energy office required a rigorous, defensible measurement and verification methodology for its portfolio of residential and commercial energy efficiency programs. The previous vendor's methodology had been challenged by the independent evaluator, creating regulatory risk.

A regional electric cooperative with 280,000 members wanted to modernize its customer engagement approach — reducing call center volume while increasing member satisfaction and awareness of demand response programs. Existing outreach was manual, batch-based, and showed declining response rates.

A fast-growing direct-to-consumer longevity brand faced a fundamental tension: customers needed accurate, detailed product guidance to make purchasing decisions — but the regulatory environment for health and wellness claims demands precision. A single unverified claim, a fabricated contraindication, or a hallucinated ingredient interaction exposes the brand to FTC enforcement and FDA scrutiny. Standard AI chatbots were a liability, not an asset. The client needed a system that could engage customers at scale while never — under any circumstance — stating something it couldn't prove.

Conference floors, inbound inquiries, and complex RFP cycles are the lifeblood of a high-end analytics firm — but the tools designed for this problem were built for software sales teams, not scientists. Off-the-shelf CRMs are cluttered with sales theater. RFP response is manual and slow. Lead enrichment means toggling across a dozen browser tabs. After watching too many qualified opportunities fall through the cracks, EcoMetricX decided to build what the market hadn't: a business development platform designed specifically for expert-led consulting firms, where the AI understands the nuance of consultative enterprise sales.